Estimating the monthly cost of advertising on social media platforms depends on the scale and scope of the campaigns. Below is a general comparison of the monthly costs for running social media ads, assuming a modest budget for small to medium-sized businesses. These estimates can vary widely based on specific campaign goals, target audience, ad formats, and industry competition.
Facebook
- Monthly Budget: $500 to $5,000
- Small campaigns: $500 to $1,000
- Medium campaigns: $1,000 to $3,000
- Large campaigns: $3,000 to $5,000+
2. Instagram
- Monthly Budget: $500 to $4,000
- Small campaigns: $500 to $1,000
- Medium campaigns: $1,000 to $2,500
- Large campaigns: $2,500 to $4,000+
3. X (formerly Twitter)
- Monthly Budget: $250 to $2,000
- Small campaigns: $250 to $500
- Medium campaigns: $500 to $1,000
- Large campaigns: $1,000 to $2,000+
4. LinkedIn
- Monthly Budget: $1,000 to $10,000
- Small campaigns: $1,000 to $2,500
- Medium campaigns: $2,500 to $5,000
- Large campaigns: $5,000 to $10,000+
5. TikTok
- Monthly Budget: $500 to $5,000
- Small campaigns: $500 to $1,500
- Medium campaigns: $1,500 to $3,000
- Large campaigns: $3,000 to $5,000+
6. YouTube
- Monthly Budget: $500 to $10,000
- Small campaigns: $500 to $1,500
- Medium campaigns: $1,500 to $5,000
- Large campaigns: $5,000 to $10,000+
7. Pinterest
- Monthly Budget: $300 to $2,000
- Small campaigns: $300 to $700
- Medium campaigns: $700 to $1,500
- Large campaigns: $1,500 to $2,000+